Handheld Learning 2009

Alexandra was born in Montreal, Canada, but grew up mostly in Europe and the Middle East. After completing a Bachelor's in Industrial Design at the Universite de Montreal, she moved to Italy to complete a Master's degree in Interaction Design at the Interaction Design Institute Ivrea.

She worked in Europe and was involved in projects for clients such as Nokia, Motorola, Droog design, Thinglink, Jaiku, Blast Radius, fo.am and Blyk bringing creative and strategic leadership to multi-disciplinary teams before relocating to London to set up the design consultancy Tinker.it! with the co-founder of the Arduino platform Massimo Banzi. Tinker.it! has built interactive products and spaces for the likes of Artemide, Whirlpool, National Geographic Store, Arup and Accenture.

In the past years she has been an active speaker on issues surrounding interaction design and how design will evolve out of it's current top down state into a de-centralised model of empowerment and DIY problem-solving with the help of new technologies.

http://www.tinker.it/
http://tinker.it/now/