|
 Michael Acton Smith is CEO and founder of Multi-player game developers, Mind Candy. The company recently launched Moshi Monsters, a new virtual world aimed at children (7-12 year-olds). Kids adopt a unique, animated Monster from the world of Monstro City, and then nurture it by interacting with other Monsters and solving the daily puzzle games it sends them. Moshi Monsters is profitable and adding over 1m new registered users every month. Mind Candy's first project was Perplex City, an Alternate Reality Game played by thousands of people around the world across many different types of media including mobile phones, email, billboard advertising, actors at live events and skywriting. Prior to Mind Candy, Michael co-founded Firebox.com (online retailer of gadgets, games and gifts), Games Gone Wild, (Social Gaming Networking Event), Berwickstock (Boutique Music Fesitval in Soho) and Second Chance Tuesday (events to connect technology investors with entrepreneurs).
|
